A recent poll on the very popular Travel and Leisure Magazine showed that 43% of Hotel and Bed and Breakfast owners would, if given the chance REMOVE their property from TripAdvisor. However says Morgan Hughes, all 43% do admit that TripAdvisor has been, and still is a key to getting customers. So why would these 43% choose to remove their property from a site that is bringing in the customers?
Morgan Hughes say’s that the main reasons for this, is that TripAdvisor has become a “Free for All” It is human nature to fester on something negative, and take actions. TripAdvisor has no form of validating the people that post reviews, thus making it extremely easy to post overly exaggerated reviews. We have seen reviews that are so ridiculous, they should not have been posted on TripAdvisor, for example..
A British couple booked a package holiday in Turkey, and wrote a bad review about the hotel because there were too many Turks in the hotel.
An American couple complained because the grapes in the complimentary fruit basket had seeds in them and she nearly choked
An American posted a really negative review about a B&B because the owner did not supply them with a power converter
And the list goes on and on..
Another huge problem property owners have with TripAdvisor is that it is very easy to post negative things about the competition. Anyone can start a smear campaign against anyone on TripAdvisor, and it is very easy to destroy a reputation.
What people need to remember, is that a negative review or comment weighs 10x that of a positive one. For example, if you go to the supermarket to but a dozen eggs, and there is one broken egg in the box, you will put it back and choose another box.. Now imagine someone had 5 negative reviews because of a campaign against them! they and their business would be ruined. And this is what is happening on TripAdvisor.
And last but not least,more and more people are using TripAdvisor to blackmail owners. All 43% claim that current customers mention TripAdvisor within the first 2 minutes of arriving, also making it clear that they leave reviews, always in the hope of getting some special treatment.
Free night(s) accommodation, Free breakfast, Free drink(s), Better rate, Free room upgrade.. you name it, these owners have heard it all..
One couple had booked online and turned up with two large and noisy Beagles and threatened with TripAdvisor if the dogs were not allowed to stay in their room
An Australian business man threatened to have all his employees post negative reviews if the drinks were not on the house ( he claimed he had 40+ employees )
A couple had booked for 6 nights and left after staying 5 nights and claimed the room was not exactly as advertized and wanted a full refund or else they would start posting negative reviews on TripAdvisor.
And the list goes on and on.
So, we went onto the “Owners / Managers forum that is a protected forum, but ANYONE can get in there by just pawning a business listing.
On the first page of the forum we found the following issues..
TripAdvisor just sits back and does NOTHING while owners are being blackmailed, and are having their business, livelihood and reputation DESTROYED by TripAdvisor
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