The Daily Mail Busts TripAdvisor

Can you really believe what you read on TripAdvisor? How poor hotels make their way to the top of the charts
Original Article By Adam Raphael, Editor Of The Good Hotel Guide. [ Images are not part of the original article.]


TripAdvisor BUSTED by Daily MailI recently did a rather depressing experiment. I logged on to the most popular hotel reviews website, TripAdvisor, and – using a fake name, fake email and fake postal address – I posted an effusive report on a terrible establishment. My review was put up, unaltered, within hours.

I am not the only sceptic. Tests by reporters in Britain, France and America show how easy it is to promote poor hotels to the top of the TripAdvisor popularity table with a handful of bogus reports.

TripAdvisor says its site is self-policing and users read it with ‘the right level of scepticism’. They need to. This year, it published a list of its ‘top 25’ UK hotels: one was in administration. It has now closed.

TripAdvisor can be useful. Four in five travellers check review sites before booking a hotel, and TripAdvisor is the most popular, covering 450,000 hotels worldwide.

But it is as risky as asking the man sitting next to you on the bus where he goes on holiday. TripAdvisor is loaded with whingers, oddballs and Americans, who may have very different tastes from you  or me.  
More seriously, TripAdvisor is open to abuse, in my view, because of its seeming failure to screen out collusive or malicious reviews.

Its owners claim reviews are put up only after being scrutinised by its staff, and that sophisticated programmes are used to check against fraud.
But, in my own experience, these defences are so flawed as to be useless.

As The Good Hotel Guide editor, my concerns may be dismissed as self-interest.
But we are a tiny business specialising in small hotels in the British Isles and are not competing with TripAdvisor.

We track every review sent to us, know who the writers are and how sound their judgments are. If readers disagree, we send an anonymous inspector to spend  a night at our expense.
TripAdvisor, by contrast, is a big, profitable international firm, yet its methods can appear shameless.

In reply to a hotel’s complaint that a critical report was planted by a competitor, it wrote: ‘Since reviews are posted by members on an open forum, and we do not verify the information posted in this, we are unable to provide you with proof that this member . . . actually visited [your] hotel.’
I am bombarded by hotels complaining about the effects of TripAdvisor. Tim Brocklebank, owner of The Rosevine hotel in Portscatho, Cornwall, says that when he told a couple who cancelled a booking at the last moment that they would have to pay a fee, they threatened to write a bad report on TripAdvisor.
He says: ‘I am all for  constructive feedback, but TripAdvisor is now being used  in the most unpleasant way.’
TripAdvisor is awash with serious allegations. At the last count, there were 19,208 references to food poisoning, 22,236 to theft and 42,418 to bed bugs.

Such unchecked accusations are made by anonymous reviewers who may not have even stayed at the hotel.

Hotels can put up a management response, but it usually requires the threat of legal action before a review is removed.
Hotels are fighting back – but the result is little better. Many reviews are by owners’ friends, family or PR firms.

At The Bloomsbury hotel in York, a guest said she had put a positive review on TripAdvisor and wanted to know what she would get in return.
She said an Edinburgh guesthouse she knew was giving free weekends for the best reviews.

France’s Office of Fair Trading is considering a case brought by French hotels that claim that TripAdvisor is bolstering its parent company, Expedia.
They claim that  if users try to book at a hotel which has not given a fee to Expedia, they are told no rooms are available but are offered alternatives at nearby hotels which are paying ‘partners’. A judgment is due in October.
TripAdvisor has so far declined to comment on its defence in the case.
A group of British hotels is also considering legal action against TripAdvisor for defamation.

Why is TripAdvisor seemingly so careless of its reputation?

TripAdvisor Busted
TripAdvisor says it does care about its reputation, defends its screening process and gave the following response: ‘We have more than 45 million monthly viewers and all reviews are screened to ensure they meet our posting guidelines.

‘We receive an average of 26 contributions per minute. Thousands of reviews posted each week are positive and negative.
‘We believe the sheer volume of content allows travellers to focus on reviews most relevant to their travel needs.

‘Owners can dispute any review and our team will investigate. As well as being against our guidelines, it is also illegal in the UK to post fraudulent reviews on TripAdvisor.’

= Original artical posted HERE =


.:: This article was sent to us, and just like TripAdvisor we don’t give a shit, if it’s true or false we just post it! ::.



The content of this article was provided by various sources (emails, messages, etc..) and is for educational purpose & security awareness only. If any law enforcement agency or press related agencies need more Information, please feel free to Contact us.


TripAdvisor Warning

TripAdvisor Warning

We are a small group of 9 people that are tired of the way TripAdvisor chooses to conduct their business, mainly because of the total lack of consideration towards “owners” in the hospitality world. We are based in the USA, Europe and New Zealand.
TripAdvisor Warning
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  1. We know that we are getting attacked maliciously by someone that went so far as to do a mock version of the Telegraph website stating that Porters English Restaurant had been closed by the EHO because so many people had food poisoning, we have attracted some very non-specific, critical reviews on TripAdvisor, and the users have blocked responses, so we are unable to find out when, or if, they dined at the restaurant; we suspect that they emanate from the same person that went to so much trouble over the Telegraph website, it is so much easier to put up a false review on TripAdvisor.

    We caught him out once last year when he posted almost exactly the same review under two different names, as Candoguy and RicardoZZ about six months apart; on that occasion, though it had slipped through their net, I spotted it and then they had the grace to remove both reviews, though one from him as Anders L is still live on Yelp.

    This is proof that malicious reviews get through, and if it were not for my vigilance, nothing would have been done about it.

  2. Roy King says:

    We booked an apartment via Trip Advisor. Their system is all replies from the advertiser comes via a personal in box set up by Trip Advisor. On this s time, all replies were a jumble of letters and symbols. It was almost impossible to contact the owner and vice versa before you make payment. Trip Advisor blanks out your email address. To date after several emails tontripnadvisor vis their web site, they have not replied. Customer service nil. We eventually found the advertiser via another site and were able to contact the apartment owner.
    Trip advisor has a star rating for hotels etc, but I would rate them as zero forms booking experience with them and minus zero for their customer service.

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